As soon as the user clicks on the LinkedIn link on your website, what appears next is your banner. This is very important as it’s the first thing a visitor sees and it must attract them. In order to design a compelling LinkedIn banner for your startup, check out these tips below:
1). Keep It Clean And Minimalistic
Whilst you have a lot of LinkedIn banner ideas that will make it stand out, keep in mind that it should look neither crowded nor busy. The best approach is to have a collage of images with a single background color that will go well with the design of your website. This would ensure that the banner doesn’t appear too overwhelming for viewers and helps them navigate through your profile easily.
2). Make Good Use Of White Space
You may have a lot of info about your business and products in your banner, but remember to utilize white space too. This helps create a distinction between different areas in the design and allows it to be more professional-looking.
3). Incorporate Photos
When you add LinkedIn banner images, it can help make it more creative and interesting which will make viewers take a good look. However, be sure that the photo selection supports your business or product in some way since it will determine how effective the banner is.
4). Color Scheme Is Important Too
The color scheme is also important when designing a banner for your startup – this is true for both your LinkedIn banner and your Twitter header. You must choose a color scheme that will go well with your website and brand, yet would still attract viewers. This way, it would be able to build trust in potential customers.
5). Keep It Relevant To Your Business
The design of the banner should reflect who you are as an entrepreneur and what you do in your business. Be sure that the design you choose adheres to your brand guidelines and is consistent with them.
6). Avoid The Empty Space
The empty space in the banner should be filled with something, whether words or visuals which are related to your startup. If you have a lot of text, try using an interesting font instead of the usual one which would help improve the aesthetics of your banner.
7). Utilize Social Icons
When adding social media icons, pick distinctive ones that will stand out from the rest. Choose an icon that is relevant to your business and is easy to see too. On top of that, they should be large enough so viewers are able to see and click on them quickly. However, there are some advantages and disadvantages of social media but here you can use it to create a LinkedIn banner.
8). Keep Your Images Legal
If you decide to use pictures of people in your banner, be sure that they have signed the consent form. You must also add a symbol or quick note indicating that all such images belong to you and are used for business purposes only. This is very important when it comes to legal issues since you may get sued for stealing photos and using them inappropriately.
9). Make The Directional Cues Clear
If there is a specific direction in your banner, be sure that it’s clear to the viewers so they know where to look at and click on it. This will help create better engagement with your customers and help improve conversion rates too. You must also make sure that your banner is responsive so it’ll look good on any device.
10). Show Your Personality
It’s also important to show off your personality in the design of the banner too. If you’re business-oriented, then it can be complex and serious. On the other hand, if you enjoy creating fun content with catchy phrases, then it can be a lot simpler and look more creative. It’s always best to choose a design that best reflects the nature of your business and brand personality.
11). Avoid The Visual Noise
Lastly, you must avoid creating a banner with too much visual noise. Instead of using random photos for your LinkedIn background banner, use one which fits well in terms of the design. It should also be of high enough quality since lower-quality images can lead to a bad user experience.
12). Don’t Overdo The Effects
Effects such as 3D logos and rollovers should be used only when necessary. It is equally important to stay away from other distracting elements such as text size, color, and placement which could make your banner look confusing to viewers.
13). Keep It Something That Stands Out
Your banner design should be something that stands out from the rest, so viewers would easily notice it. This way, it will give you a competitive edge which is crucial in terms of online marketing. Also, you are provided with amazing online services for startups and businesses.
14). Test Your Banner Before You Use It
You must always test your banner on different devices and browsers to be sure that it works well on all of them, as there are times when the LinkedIn banner size of what you made isn’t a good fit. You can also solicit feedback from your friends so they can point out if something looks off or doesn’t work properly.
For the right LinkedIn banner size and design, check out Venngage.
In Conclusion
With LinkedIn being the most popular social media platform for professionals, it’s important to make your company look professional when you are on this network. You can do this by designing a banner that is high quality and looks great. Take note of these tips so it will turn out great in the end.
