Online advertising has become the most vital part of every business these days. When it comes to online marketing Google is the first name that comes to your mind. People ignore Bing, the second largest search engine after Google with almost 500m monthly search volume from the US only.
If you haven’t used Bing ads then you are at the right place. Here we have come up with some of the pros & cons of Bing Ads.
But before that let’s shed some light on Bing Ads, so let’s move on…
What Is Bing Marketing?
Microsoft Advertising formerly known as Bing Ads is a way to promote business on the Bing search engine. It is very similar to Google Ads and works on a PPC model that lets the users bid for specific keywords.
Ads with the highest bids and relevant content will be shown up on the top of the SERPs when someone searches with those keywords.
What Is The Pros & Cons Of Bing Ads?
|Ads on multiple search engines||
|More control on Ads||
Limited Ad extensions
|Check the negative keywords|
|Daily and monthly budget||
Import Google Ad Campaign
Here are some of the Advantages Of Using Bing Ads in detail.
Ads On Multiple Search Engines
After Microsoft rebranded Bing in 2009, Yahoo becomes part of Bing. By only advertising on Microsoft Bing, the ads will be shown on Bing, Yahoo, & AOL search engines.
On average there are more than 5.5 million searches per day when Bing attracts 900 million daily searches. Advertisers target the audience on Google and it can happen that your competitors might not be on Bing.
In a study, there is 56% higher competition on Google than on Bing.
More Control On Ads
Microsoft Advertising offers granular control on the ads at the Ad group level. You can easily make changes in the existing campaign without creating the new one, unlike Google Ads.
Search Engine Journal says the average CPC is somewhere from 10 to 24% cheaper if we opt for Bing Ads instead of Google Ads. The keywords on Bing Ads are cheaper as compared to Google Ads. With Bing Ads Promo Code 2021 you get free Bing credits for your marketing campaign.
Daily and Monthly Budget
Unlike Google Ads, Bing Ads lets you set both daily and monthly ad budgets enabling you to analyze your campaigns better.
With the liberty to estimate your monthly advertisement budget, you can plan for other things without any stress.
Import Google Ads Campaign
If you already using Google Ad campaigns, then you can easily import them into your Microsoft Advertising account with just a few clicks. This helps to use the successful campaign on multiple search engines.
With lower competition, Bing has a better click-through rate (CTR) that results in a better return on investment (ROI).
Here are the factors contributing to your ROI,
- The keywords are cheaper compared to what other players ask.
- The availability of keywords is much more.
- Three search engines fueling your campaign by featuring your ads on their platforms.
Another great advantage of using Microsoft Advertising is that it discloses the details to the advertisers to better know about their ads. It provides in-depth details about the traffic, metrics, impressions, and conversions to their search partner.
What Are The Cons Of Bing Ads?
Below are some of the weaknesses of Bing’s search engine.
Microsoft Bing has a fewer number of visitors that result in lower CTR on your Ads results in less conversion rates. The main reason is that people like to use Google more than any other search engine platform. This is one of the main disadvantages of Bing Ads over Google ads.
Evident from the above point, visitors propel the CTR, and the CTR in Bing is low. Being a less preferred search engine in the market, Bing still has a long way to go before it matches up with Google. The reason is the enormous presence of Google all over the world. Bing doesn’t have such market share to rise at the same pace.
Limited Ad Extensions
Bing offers Ad extensions, but it is not the best one out there to do so. Google offers much more extensions, facilitating the potential users to prefer it over Bing.
Check The Negative Keywords
For negative keywords, Bing won’t treat them as a broad match. Moreover, it will treat them as the exact match. So it’s better to add the different kinds associated with the negative keywords and their synonyms.
So, these were the pros & cons of Bing Ads for an advertiser in 2021.
Which Is Better Google Ads or Bing Ads?
Both Google Ads and Microsoft Bing Ads are one of the top search engines in the industry.
Here is the glimpse of Google Ads VS Bing Ads:
|Difficult to rank||
Easy to rank
|Huge audience to target||
Less audience to target
Cheaper than Google Ads
We can’t say one of the best or worst without using any of these. However, we can’t judge one the best or worst only by words of the mouth.
Pros & Cons Of Bing Ads – Final Thought
With the help of Microsoft Advertising, the ads are reaching millions of users. There are many advantages and disadvantages of Microsoft Advertising.
Being an advertiser you must use the possible opportunities that help to grow. By looking at the disadvantages of Bing it doesn’t mean to ignore it as Google has also many disadvantages.
Bing helps in better ranking, with less competition and lower CPC it’s a strong reason to use advertising on Microsoft Bing also.